I've been consulting as a Product Designer on and off for the past few years, working on a range of products from travel software (operational and customer-facing tools) to building out e-commerce platforms for small and also very large businesses. I've helped these businesses understand what their industry is doing online and off in order to help them find their place and transition from where they are right now, to where they want to be in the smoothest way possible.

I've adopted the Zero to One approach and this has been a real winner for my clients (the outcome) and also my process (iterative product development). One of my core strengths is my dedication to deeply understanding a problem from all angles - the business, the user, the industry, and the product in question.

I am a firm believer that we all have a problem-solving bone within us and sometimes it takes the right person with the right set of tools to help bring those skills to the forefront. Half of what I do is educate clients and stakeholders on how to effectively think like a designer, and in some cases through valued interactions, assisting them to build out a culture of design amongst contributing members. Thus, leaving them more empowered to make decisions they previously might not have been comfortable making.

As I continue to build experiences both online and off I roll with the narrative that what we do as designers is no secret science. We have in our arsenal a set of tools, available to everyone - there is no perfect process, instead, our experience helps us make decisions on which tools are right to use in context to solve the unique (or not so unique) problems we encounter. So, we turn to our toolbox, again and again, to achieve the best outcome.

Our assumptions are wrong until our users show us otherwise, so we design what we think will work for them and iterate until we find what does.